Which is better: a Facebook page or a Facebook Group? This is a concern I get requested consistently.My brief response is you need BOTH a Group and at least one page. Each provides different requirements.Facebook Groups:
USES:Special passions, causes, masterminds, research categories, try out evaluators, publication audience categories (e.g. long before you publish your publication, develop up a group of people enthusiastic about your topic, give them example sections, get reviews on the material and protect, ask for recommendations, etc).
PROFESSIONALS:
- You can concept ALL group associates - up to 5000 associates – and your concept areas right in their mailbox.
- All group actions go out into the feeds: walls content, published products, conversation strings, images submitted, and video clips submitted. This provides remarkable popular exposure, as I contact it. You will want to extremely motivate your group associates to communicate with all the functions.
- Groups are generally more casual and centered around passions, so you can make better “stickiness” (members keep arriving back) especially with frequent information (I suggest maintaining e-mail material brief, brief and max 2-3 periods weekly though – otherwise individuals will keep your group).
- Anyone can start a Facebook group around any topic. (Mostly this is a fantastic thing, but… um, sometimes not! )
- You can take benefits of any of the three different kinds of Groups for different purposes: Start (anyone can join), Shut (the group owner/admins have to accept all members), Key (only the associates and visitors know the group even exists).
- Groups are efficient methods to place Facebook associates and discover your focus on group to be expanded your program. (I suggest doing your top 2-3 preferred categories consistently, get to know some of the associates and take some interactions individual. Make companion demands when appropriate. Do not go insane with your hyperlinks on other individuals' groups).
- Once you arrive at the 5000 posting restrict, you’ll no more be able to concept everyone in your group.
- There’s little personalization in categories and you cannot add applications.
- If you no more want your group to be remain, it can be challenging to remove. However, best part about it – you can move all Group associates into your page. See monitor shot below, available on the Facebook pages help place.
Facebook Pages:
USES:SEO, SEO, SEO – did I say SEO? (Search Website Optimization). lol. Seriously, your Facebook PAGE is particularly to signify your business and gets listed by Search engines. Actually, Facebook lately launched way more pages into the listing program by enabling community look for results of participant information to show a choosing of what pages they are a fan of. What this implies is that those individuals with Facebook pages may see an extra improve in position.
Facebook currently has an They position of 5: significance it is the 5th most trafficked website on the globe.
Pages can only be designed to signify a actual community determine, specialist, product or company, and may only be designed by an formal associate of that enterprise.
PROFESSIONALS:
- Your page gets listed so more individuals can discover you outside of Facebook.
- You can have several pages (possibly unlimited!) – very best part about it for that SEO.
- As and when you arrive at the 5000 companion restrict on your individual Information, you have your fan page to keep in touch with more individuals.
- You can have endless lovers.
- You can concept all fans… though see Disadvantages below.
- You can add wealthy press and most all applications.
- I suggest putting an opt-in box above the periods using an app like ProfileHTML.
- You can work on your page behind the curtain developing out material, then publish it.
- Little action goes into the profile information for. The most exposure is when (a) new individuals become a fan and (b) lovers publish images or movie to your page (therefore you want to motivate your lovers to do so!)
- When you deliver information to all lovers, it goes out as an “Update” which is in a individual place of Facebook, not the primary e-mail Inbox. This indicates less individuals may see your information.
Also, for both Groups and pages, once you make the name, it’s the only place that cannot be modified.
You can make a page using this kind, or make friends here.
So there you have it – be sure to make BOTH your Group(s) and Page(s) for highest possible exposure on Facebook!
I’d really like to know your encounter and/or concerns on Groups/Pages – please add your thoughts below. And if I skipped any professionals or drawbacks, let me know!